Z 90.3

Z 90.3 is a contemporary hit radio (CHR) station broadcasting in San Diego, Mexico, playing a mix of pop Latin and Top 40 music. The station’s history includes a unique launch in 1970 with a jockless progressive rock format, transitioning through various genres including R&B, rock, and ultimately settling on its current CHR format. Throughout its operation, Z 90.3 has faced numerous ownership changes and format shifts, reflecting a dynamic history within the San Diego-Tijuana radio market. Currently, the station is owned and operated by Comunicación XERSA and continues to air a contemporary hit radio format.